About Us

BRAND MANIFESTO

Buachaill boxer shorts are for young men who want to dress well and feel even better.

Wearing Buachaill boxer shorts is a message that the wearer intends to start the day the right way and ooze confidence and style. The Buachaill brand aesthetic has appealed to people around the world since 2018 with customers constantly singing the praises of Buachaill. They are stylish, comfortable, durable, and offer lots of support for the crown jewels.
 
Buachaill boxer shorts can be worn for everyday use, for playing sports and working out in the gym, for special occasions such as weddings and graduations, and for going out at the weekend. They look good for all occasions. They are well-made, comfortable, stylish, offer the right support, and are durable. Some cheap boxer shorts have all the sex appeal of a wet dishcloth and begin to fall apart after being worn a few times, but Buachaill boxer shorts are stylish and strong.


THE WORD BUACHAILL

Búachaill

noun

1 herdsman, cowherd; herds woman; swineherd; a herd or shepherd

2 guardian, protector

3 servant, attendant; medical attendant

4 youth, boy

 

Buachaill is a word that all Irish people know. It is an ancient word, stretching back over two millennia to the time when young male members of families were made to look after and protect the livestock of the family. These young boys were called buachaill, meaning a cow herd. Over time, the name of the work came to be used as a way to describe a young male.
 
These days, buachaill means a boy or a young man. Buachaill has connotations of a cocky young man full of tricks, and that is how we imagine the men who wear Buachaill boxer shorts to be. It is the ideal name for stylish underwear that young men from Ireland and elsewhere want to wear.

 

THE BUACHAILL STORY

Hi, I am Seanán, and I want to tell you how Buachaill boxer shorts came about. In 2015, I needed new underwear. I learned about an Australian underwear brand and decided to buy some of its underwear. The day after the underwear arrived, I thought to myself,
 
"Why am I buying underwear from the other side of the world? I should buy them in Ireland."
 
I went looking for an Irish boxer shorts company, but could not find one. This stunned me. We Irish are so creative and artistic and make fine clothes such as Aran jumpers. Why was nobody in Ireland making underwear? This gave me the idea of setting up an Irish boxer shorts brand.
 
Buzzing with excitement about my big idea for stylish underwear with a strong Irish identity, I began the journey of how to make my boxer shorts dream a reality. A suitable name was required.
 
I needed a suitable name and the word buachaill came to mind. Everyone in Ireland knows what the word buachaill means. It has strong connotations of a cheeky young man, a bit cocky, full of tricks. Buachaill expresses what a boxer shorts brand should be about – young, masculine, fun, cheeky, sporty.
 
After making a pitch about my idea to a panel in the Innovation Academy in Trinity College Dublin, one of the judges on the panel came up to me immediately afterwards and handed me her card. She told me that she loved my idea and said, "I can get you €50,000 euro for it".

 

Ka-ching!!!
 
Her words proved that I was on to something. I continued to develop the idea and research manufacturing and distribution possibilities. When all the work was completed, Buachaill boxer shorts were launched onto the world in 2018.
 
Since then, men and women in many countries have bought Buachaill boxer shorts. Women love them as gifts for the special men in their lives. I hope that you too will love Buachaill boxer shorts.