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Information for businesses

Are you a company looking to do business with Buachaill?

Do you feel that you have something special to offer that will make Buachaill boxer shorts and the customers' buying experience better?
If so, please read the following information before you make contact with us.

An Ghaeilge

The most important thing that you should know about this business is that the Irish language is a central part of the business. The Irish language is what gives Buachaill its identity. If you are unwilling or unable to operate in the Irish language then you should stop right now and look for other companies to work with.

Any company that makes the effort to send an e-mail message in the Irish language will always get a warm response. If you are a company in Ireland, you should have somebody working for you who is able to operate in the Irish language. If you don't, there's something very strange about your recruitment process. You should fix that. Encourage your staff to take some Irish lessons to brush up on their Irish.

Having read that very important information, continuing to read the rest of this page is committing to doing business in the Irish language.

Be clear as to what you are offering

You better have a clear idea of what you would like to offer Buachaill. Explain precisely what you plan on offering, be it a product or a service.

No bullshit

Fluffy, unspecific claims by a business making a pitch will be treated as nonsense and get you nowhere. If you are making a business proposition you should make it clear as to how you are going to increase the profile of Buachaill and increase the sales of boxer shorts.

Your pitch should use SMART objectives. SMART stands for:

  • specific
  • measurable
  • achievable
  • realistic
  • time-bound

You need to be able to offer something that is specific in terms of what you are going to provide as a service or the number of products that you are offering. It needs to be measurable so that if you say you're going to do some work for a few weeks and months then there has to be a result that can be seen for that time period. The amount of sales and the income derived from them can also be measured. It has to be achievable and realistic. Lastly, it should not take a huge amount of time. The results in the increase in sales should be seen relatively quickly. This means less than a month. Otherwise, your approach is not working.

You should also bear in mind that this is the start-up business, so there aren't huge budgets that can be thrown around. We need to get the most bang for our buck – all the time. Therefore, don't expect that you're going to get huge contracts.

Sales are the only thing that matters

Too many people claim that they can help a business but experience shows that that frequently is not correct. Your business proposition to Buachaill should be very clear on how it is going to increase the sales of shorts – quickly.

Nothing else matters.

Now, having read all that, it should be clear as to what type of business partnership Buachaill is interested in.

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